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You
can hire a web development company -- but they're
often heavy on technology and light on marketing. You
can hand off to your IS staff, but at the expense of
their commitment to product development or
infrastructure activities. And who will
coordinate the activity? The lead
generation? Lead tracking? And even the project
management? Who will establish the measurements
that tell you whether you've succeeded?
Years
of experience have taught us that pulling together the
strategy is only the first step. The execution
of your marketing strategy is often a year-long
project that must, like any other project, be
carefully managed. We believe that management of
such projects is a key component of a complete
marketing offering. HTCC and your marketing
boutique begin with the plan but deliver a
well-orchestrated and coherent package.
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