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Growing companies
often have limited marketing resources in-house
because they use their resources to develop products or
support the infrastructure.
So when
a Sales / Marketing VP needs help... all too often, the bench
is empty.
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An empty bench
is
a coach's worst
nightmare.
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A
de facto Marketing Department
For
companies like this, hiring a PR expert, a writer, a
graphic designer, a web developer, a project manager,
a database guru and a strong and experienced marketing
manager simply isn't in the cards. HTCC clients, however, can get the benefit of
comparable experience and knowledge, but without the
cost of a full-time employee. Our experience with
media relations, publications, web development and
more provides you with access to a winning team.
Pro-active
Planning
Quarterly
planning meetings nail down
priorities and activities to take place in the
upcoming quarter and beyond.
Because this process allows us to project
months in advance, we avoid the "reactive"
mode that can result in rush charges and lack of
resources.
Integrated
and coordinated marketing
Integrating
your marketing effort through HTCC allows us to
achieve economies of scale and significant synergy.
For example, if we prepare a press release about your
latest offering, we can immediately integrate it into
your web site, upcoming issues
of your newsletter, fact sheets about your offering,
PowerPoint presentations and even your master proposal.
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