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High on Success

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2Q2002 Highlights

Feature story:  Allergic to marketing? Make the summer months work for you! 
What is a brand and do I have one?
Brand, plan, broadcast! Telling your story in all the right places
Beware the unexamined life! 

1Q2002 Highlights

Feature story:  Selling ice cubes in the dark: The importance of nailing down your message
Integrating trade media relations into your marketing mix
Marketing plans and return on 
investment
Win-loss analysis: a key measurement tool

4Q2001 Highlights

Feature story:  HTCC uses your key events to create your strategic marketing plan
Avoiding business extinction
Integrating market research into your marketing plans
Recent projects
Doorway to Your Marketing Boutique


Last modified: September 09, 2003