Entering a New Era

Doorway to High-Tech Communications Consulting, Inc.

Entering a New Era

If you were to ask yourself what the following businesses or careers had in common, the answer would be obvious:


Blacksmith	Milkman
Drive-in movie owner	Pet rock salesman
Earth shoe manufacturer	Dot com shareholder

While some of these may still be around, they are certainly not careers that most of us would choose today. And yet, there was a time when no one imagined that there would be little need for blacksmiths. Or that the skyrocketing Dot Com companies would be renamed "dot bomb."

The lesson here is that doing what you're good at is simply not enough. You could be the best blacksmith or milkman in the country, but if people no longer own horses and they buy their milk at the supermarket, you're out of business. You didn't change -- but the world around you did.

So whether you build a better mousetrap, sing a better song, develop better software or even find a cure for a nasty disease, your success will depend in part on how well you understand the world around you -- and how quickly you adapt to changing conditions.

So when you ask us to write a brochure or build you a web site, we'll have a lot of questions for you. Like how that fits into your overall plan. Who is the audience for this project. How will you measure the results. And how do you know whether it's the right way to reach your world? Helping you stay off the list of extinct businesses is just part of the job.